Ua hōʻike ʻia ua lanakila ʻo Samsung Display i kahi ʻaelike hou he $4,3 biliona mai kahi hui hoʻokūkū Apple. ʻO kēia ʻāpana o ka South Korea pilikua i manaʻo ʻia e hoʻolako i ka hui Apple me kahi hōʻike 60 OLED no nā iPhones e hiki mai ana. He ʻaelike hou kēia ma waena o nā hui. I ka makahiki i hala, ua kau inoa ʻo Samsung Display me Applem ua hoʻokahi aelike, i pili pū i ka lako o OLED panels no iPhone 8. I loko o ia mea, ua hoʻohiki ʻo Samsung e hoʻolako i ka pilikua mai Cupertino me 100 miliona mau hōʻike. ʻAe, koho pololei ʻoe, ʻo Samsung ʻo Apple no ka ʻimi iPhone e hāʻawi i ka huina o 160 miliona mau hōʻike OLED, ʻoiai iPhone ʻO 8 ke kelepona Apple mua me kēia ʻenehana.
Ma ka awelika Apple kūʻai aku i kahi 200 miliona mau ʻāpana o nā iPhones hou i hoʻokahi makahiki. ʻO ka hopena, ʻo ia ka mea e hāʻawi ʻo Samsung i 80% o ka lako o nā hōʻike OLED no iPhone 8, ʻo ia ka mea e hōʻoiaʻiʻo iā ia i ka loaʻa kālā.
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