I ka hapaha ʻekolu o kēia makahiki, ua hoʻohana nā mea hoʻohana mai ka honua holoʻokoʻa ma mua o 180 biliona mau hola me ka hoʻohana ʻana i nā noi kelepona (he 25% ka piʻi ʻana o ka makahiki) a ua hoʻohana ʻia he $28 biliona ma luna o lākou (ma kahi o 639,5 biliona lei aliʻi). ʻo ia ka piʻi ʻana o ka ʻelima makahiki ma ka makahiki. Ua kōkua nui ka maʻi maʻi coronavirus i nā helu helu. Ua hōʻike ʻia kēia e ka hui ʻikepili kelepona ʻo App Annie.
ʻO ka noi i hoʻohana nui ʻia i ka manawa i nīnau ʻia ʻo Facebook, a ukali ʻia e nā noi i hāʻule ma lalo o ia - WhatsApp, Messenger a me Instagram. Ua ukali ʻia lākou e Amazon, Twitter, Netflix, Spotify a me TikTok. Ua hoʻolilo ʻo TikTok i nā ʻōlelo aʻoaʻo virtual ʻo ia ka lua kiʻekiʻe loa o ka papa hana pāʻani ʻole.
ʻO ka hapa nui o $28 biliona - $18 biliona a i ʻole 64% paha - ua hoʻohana ʻia e nā mea hoʻohana ma nā polokalamu ma ka App Store (ʻoi aku ka 20% makahiki-ma-makahiki), a me $10 biliona ma ka hale kūʻai Google Play (piʻi 35% makahiki-ma- makahiki).
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Hiki paha iā ʻoe ke hoihoi
Ua hoʻoiho nā mea hoʻohana i ka huina o 33 biliona mau polokalamu hou i ke kolu o ka hapaha, ʻo ka hapa nui o ia - 25 biliona - hele mai ka hale kūʻai Google (piʻi i ka 10% makahiki-ke-makahiki) a ma lalo o 9 biliona mai ka Apple Store (piʻi 20% ). Hoʻomaopopo ʻo App Annie ua pōʻai kekahi mau helu a ʻaʻole hoʻokomo i nā hale kūʻai ʻaoʻao ʻekolu.
ʻO ka mea mahalo, ua kaulike nā hoʻoiho mai Google Play - 45% o lākou he mau pāʻani, 55% nā noi ʻē aʻe, ʻoiai i loko o ka App Store, ʻoi aku ka nui o nā pāʻani ma lalo o 30% o nā hoʻoiho. ʻO kēlā me kēia hihia, ʻo nā pāʻani ka ʻāpana ʻoi aku ka maikaʻi loa ma nā kahua ʻelua - ua helu lākou no 80% o ka loaʻa kālā ma Google Play, 65% ma ka App Store.
