ʻOiai ua hoʻomau ʻo Samsung i kāna alakaʻi i ka mākeke kelepona ʻEulopa ma 2020, ua pilikia iki kāna kūʻai ʻana ma muli o ka maʻi maʻi coronavirus. ʻO nā kūʻai haʻahaʻa haʻahaʻa i manaʻo ʻia o ka laina hae o ka makahiki i hala kekahi i kōkua i kēia Galaxy S20. ʻOiai ke kūʻai aku nei ka ʻenehana nui i nā smartphones liʻiliʻi i kēlā me kēia makahiki, ua ulu kāna māhele mākeke mai 31 a 32%. Ua hōʻike ʻia kēia e Counterpoint Research i kāna hōʻike.
Wahi a Counterpoint Research, ua kūʻai aku ʻo Samsung i 59,8 miliona mau smartphones ma ʻEulopa i ka makahiki i hala, 12% ka liʻiliʻi ma mua o 2019. Hiki ke ulu wale kāna mākeke makahiki no ka mea ua hāʻule ka mākeke holoʻokoʻa e 14% i ka makahiki i hala. ʻO ka mea kōkua nui loa i kēia ʻo Huawei, nona nā kūʻai i hāʻule e 43% i kēlā me kēia makahiki.
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ʻO ka helu ʻelua o ka makahiki i hala ma ka ʻāina kahiko Apple, i kūʻai aku i 41,3 miliona mau kelepona, i lalo i hoʻokahi pakeneka makahiki-ma-makahiki, a ua hoʻonui ʻia kāna mākeke mai 19 a 22%. Ma ke kolu o ka wahi ʻo Xiaomi, nāna i kūʻai aku i 26,7 miliona mau kelepona, piʻi i ka 90% makahiki-ma-makahiki, a ua pālua kāna mahele i 14%.
ʻO ka hā o ka wahi i hele iā Huawei, ka mea e hakakā nei ma ʻEulopa i ka makahiki i hala AppleʻO ka lua o ka wahi a kūʻai aku i 22,9 miliona mau smartphones, ʻo ia ka 43% emi i kēlā me kēia makahiki. Ua hāʻule kāna mahele i ʻehiku pakeneka helu i ka 12%. ʻO Oppo, ka mea i kūʻai aku i 6,5 miliona mau kelepona, 82% ʻoi aku ma mua o ka makahiki i hala, a ua hoʻonui ʻia kāna mahele mai 2 a 4%.
Ma ke ao holoʻokoʻa, ʻike ka mea hoʻomake nui Kina ʻo Realme i ka ulu nui loa, ʻo 1083%, ʻoiai ke kūʻai aku nei i 1,6 miliona mau kelepona. ʻOiaʻiʻo, hiki ke hoʻonui nui ʻia no ka ulu ʻana o ka brand mai kahi haʻahaʻa haʻahaʻa loa - i ka makahiki i hala ua kūʻai aku ʻo ia i 0,1 miliona mau smartphones a ʻo kāna ʻāpana he 0%. I ka makahiki i hala aku nei, ua helu ʻia ʻo ia i ka ʻehiku ma ʻEulopa, kahi i komo ai i 2019 wale nō, me hoʻokahi hapa pakeneka.
No ka hoʻopiha piha ʻana, ua hoʻopau ʻo OnePlus ma mua o Realme, ke kūʻai aku nei i 2,2 miliona mau kelepona, ʻo ia hoʻi he 5% ʻoi aʻe i kēlā me kēia makahiki, a ʻo kāna kaʻana like i ka 1%.
Hiki paha iā ʻoe ke hoihoi
