ʻOiai nā pilikia āpau i ka mākeke a me ka piʻi ʻana o nā kumukūʻai o nā smartphones, ua ulu ikaika ka māhele o nā polokalamu premium i ka makahiki i hala. Ma keʻano kikoʻī, hoʻohālikelike ʻia me 2020, he 24%. E like me ka mea i hōʻike hou ʻia e ka hui analytical Counterpoint Research, ua ulu ikaika kēia māhele ma mua o nā mea ʻē aʻe, e 7%. Hoʻokumu nā poʻe akamai kiʻekiʻe i kahi moʻolelo hou no lākou iho: ua helu lākou no 27% o nā kūʻai honua. ʻO kēia ke kumu o kēlā me kēia ʻehā kelepona i kūʻai ʻia ma 2021 he premium.
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Wahi a nā mea loiloi Counterpoint, ʻo ka piʻi ʻana o ka noi no nā kelepona 5G i nā ʻoihana hoʻomohala ma hope o ka ulu nui ʻana o ka ʻāpana smartphone premium. ʻO nā hui e like me Xiaomi, Vivo, Oppo a me Apple Ua ulu ikaika lākou ma Kina a me ʻEulopa Komohana a ua hoʻomalu i ka micro-segment i hoʻomalu ʻia e ka poʻe nunui kelepona mua ʻo Huawei.
Hiki paha iā ʻoe ke hoihoi
Ma nā ʻōlelo o nā ʻoihana pilikino, ua hoʻomalu ka ʻāpana kelepona premium i ka makahiki i hala Apple, nona ka mahele he 60%. Ua aie kona holomua i ke kuai maikai ana o ka moo iPhone 12 i iPhone 13. Nā memo Counterpoint i kēia pōʻaiapili e hoʻopaʻa i nā kūʻai i ka hapaha hope o ka makahiki i hala ma Kina i kōkua nui i kēia hopena.
Ma ka lua o ka wahi ma kahi lōʻihi loa o Samsung, nāna i paʻa i ka māhele o 17% a ua nalowale ʻekolu mau pākēneka i kēlā me kēia makahiki (Apple akā, ua loaʻa iā ia he ʻelima pakeneka helu). Wahi a ka poʻe loiloi, he huli Galaxy S21 kūʻai maikaʻi ʻia, akā ua pale ʻia ka hopena maikaʻi o ke kanaka pilikua Korea ma ke kāpae ʻana i ka laina Galaxy Nānā a me ka hoʻomaka ʻana o ke kelepona Galaxy S21FE. ʻO ke kolu ma ka papa helu ʻo Huawei me ka hapa o 6%, i hoʻopaʻa ʻia i ka emi ʻana o ka makahiki ma ka makahiki he ʻehiku pakeneka, ua hoʻopau ʻo Xiaomi i ka ʻehā (mahele o 5%, ka ulu ʻana o ka makahiki ʻelua mau pakeneka) a me Oppo ( kaʻana o 4%, makahiki-ma-makahiki) hoʻopau i nā mea pāʻani nui loa ʻelima i ka ulu ʻana o ka māhele premium o ʻelua mau helu pākēneka).
Samsung Galaxy No ka laʻana, hiki iā ʻoe ke kūʻai i ka S22 Ultra maanei
