Paʻi ʻia ka hui analytical Counterpoint Research memo e pili ana i ka mākeke smartphone premium no ka makahiki i hala. Wahi a ia, ʻoiai ua hāʻule ke kūʻai aku kelepona honua ma 12% i kēlā me kēia makahiki, ua piʻi lākou ma ka 1% i ka māhele premium. ʻO ka māhele o nā smartphones makamae i ka mākeke honua e pili ana i ke kūʻai aku i ka makahiki i hala he 55% ʻaʻole i loaʻa ma mua.
I nā huaʻōlelo ʻē aʻe, ke kūʻai aku nei nā mea hana i nā kelepona liʻiliʻi a me nā kelepona waena ma mua o ka wā ma mua, a ke kūʻai aku nei nā kelepona me ke kumu kūʻai o $600 a piʻi e like me nā ʻīlio wela. ʻO ka māhele o nā kelepona premium me ke kumu kūʻai o $13 (e pili ana i CZK 400) a ma luna i ulu wikiwiki loa i 2022, e 1% makahiki-ma-makahiki.
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Wahi a Counterpoint, nui nā kumu o kēia ulu. ʻOiai ʻo nā kūlana ʻino o ka mākeke i ka makahiki i hala, ʻoi aku ka pale ʻana o nā mea kūʻai aku i nā headwinds macroeconomic ma mua o nā mea kūʻai aku haʻahaʻa. ʻO ka hopena, ua ulu ke kūʻai aku ma ka mākeke premium aʻo ke kūʻai ʻana ma ka haʻahaʻa a me ka waena waena i hōʻole. Ke piʻi aʻe nei ka hana o nā smartphones i ke ola o ka poʻe, mākaukau nā mea kūʻai aku e hoʻolilo hou aku i kā lākou mau polokalamu a mālama iā lākou i ka lōʻihi.
ʻO kekahi kumu ulu nui ʻo ke ʻano "premiumization" ma nā wahi āpau. Ke koi ʻia nei ka ʻāpana premium e nā mea kūʻai aku e hoʻomaikaʻi i kā lākou mau polokalamu hou. ʻIke ʻia ka hoʻonui ʻana ʻaʻole wale i nā mākeke hoʻomohala e like me ʻAmelika ʻAmelika, akā i nā ʻoihana e kū mai ana, kahi e hoʻomaka ai nā mea kūʻai aku me kā lākou ʻekolu a ʻehā paha e komo i ka mākeke premium.
Hiki paha iā ʻoe ke hoihoi
I ka ʻōlelo o nā hōʻailona pākahi, ua hoʻomalu hou ka ʻāpana kelepona premium i ka roost i ka makahiki i hala Apple, ka mea i hoʻopaʻa i ka ulu makahiki-ma-makahiki o 6% i loko o ia mea a nona ka mahele he 75%. ʻO ka lua ma ke kauoha ʻo Samsung, ka mea i hōʻike i ka emi ʻana o ka makahiki ma ka makahiki o 5% a ua paʻa i kahi mahele o 16%. ʻO ke kolu ʻo Huawei me ka hapa o 3% (44% ka emi ʻana o ka makahiki ma ka makahiki), ma ka wahi ʻehā ʻo Xiaomi me ka hapa o 1% (40% ka emi ʻana o ka makahiki) a me nā mea pāʻani ʻelima nui loa. ua hoʻopuni ʻia kēia kahua e Honor, nona ka ʻāpana like me Xiaomi, akā, ʻaʻole like me ia, i hoʻopaʻa ʻia i ka ulu ʻana o ka makahiki o 110%.
Hiki iā ʻoe ke kūʻai i nā smartphones maikaʻi loa a maikaʻi loa ma aneʻi
